Foodpreneur

Foodpreneur:

Andy LaPointe

About the Foodpreneur: 

We started our business with the goal of offering a complete line of fruit products and offering health and life enriching products.  I graduated from Eastern Michigan University with a degree in business. 

About the Traverse Bay Farms Biz:

We only specialize in fruit-based products and offer a complete line of super fruit products for every meal of the day. Our pineapple salsa was voted #1 and #3 red raspberry salsa was voted #3 fruit salsa in America. Our Black bean salsa was voted #1 black bean salsa in America and our corn salsa was voted #2 salsa in America in the general salsa category in the 2007 America's Best National Food Competition. We also offer dried fruit, cherry juice concentrate, tart cherry capsules and super fruit supplements.

Number of Employees:

5

Clients: 

Main grocery stores, i.e. Meijer Stores, Piggly Wiggly, etc. and Resorts and Spas 

Marketing Strategies:

To offer a complete and complimentary line of great tasting, healthy products for every meal of the day.

Fun Food Story: 

We were invited to Hollywood for the 2007 Academy Awards. Great photos and great stories.

Andy knew Traverse Bay Farms was a hit when: 

When we started our business...

 In the News:

Training and Conditioning, Self, Los Angeles Time, Red Book, Let's Live, In Touch, Entrepreneur, Splash, Spa Review Magazine, Entrepreneur, Dolce 

Why is Andy in the Food Business?

To deliver products to enhance our customer's enjoyment of life.

Words to the Wise: 

Create your own brand and don't copy the competition. The food business has a lot of companies that can't market, so they copy the competitors marketing strategies and themes.

 Contacting Traverse Bay Farms:

Traverse Bay Farms
7053 M-88 South
P. O. Box 1229
Bellaire, MI  49615
 (231) 533-8788
Website:  Traverse Bay Farms
Blog:  Traverse Bay Farms